Expert Social Media Tips to Consider as You Build Your Startup Brand
While building a brand, business and social media presence takes repeated effort, dedication and continued online engagement. This is a skill every entrepreneur needs to know and take advantage of because it’s a free marketing tool that opens the doors to new opportunities. As you kick off your new brand, there are a few things to remember:
- Stay consistent in the voice of your company. For example, are your Tweets funny and quirky or full of valuable content? Whatever the approach you take, it’s important to stay consistent with your tone and message.
- What will make you stand out? What can you bring to your brand that will make it different from other ones? For example, Zappos is known for their superior customer service; it’s the core of their brand. What will be the differentiating factor for your brand?
- Study Your Audience. Where are your Twitter and Facebook fans spending time? What other sites do they like? How can you serve them better than competitors? Study their habits, what they talk about online, and you’ll understand how you can better market your start-up brand towards them before you launch it.
- Fast Track to Engagement. Hand out freebies! Run a contest or competition to get people liking and sharing your brand. Get your fans involved by offering them a chance to join the conversation for a prize.